Honest Health and Fitness Advertising

What would health and fitness advertising look like if marketers had to be honest?  I was inspired to do this post after seeing the hilarious before & after pictures here - I'm not sure who did these originally, but I owe them for a lot of laughs.

I had WAY too much fun doing these.  Someone should have been taping me giggling like an idiot while trying to come up with witty sentences in Photoshop.

In any case, I thought it had been far too long since I'd done something similar to my popular "Pinterest Modifications" post, so without further ado, here's my take on a few popular articles and products we've seen over the years...

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Alternative caption "9 foods that, just like everything else on Earth, contain chemicals."

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"Eat this, not that" potentially an experiment in "how many books can you sell off of one concept?"

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Please pay close attention to my pro-level Photoshop skills here.

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Any takers on how many VS models have done this workout?

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God I hate slideshows.

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Other products used: going back in time before having children, eating less, moving more.

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I mean this could be any exercise DVD / magazine headline / program promotion really.

And this last one is a little off-topic, but this was my theory for why Cosmo keeps talking about sex when any sane sex-having female would probably find those articles a tad ridiculous:

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I know this because I have experience being an 11 year-old girl.

8 thoughts on “Honest Health and Fitness Advertising

    1. katwhitfield

      Post author

      I think that can be arranged. Our best-friendship is contingent on one question:

      How do you feel about fluffy puppies?

      Reply

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