Tag Archives: fitness marketing


What would health and fitness advertising look like if marketers had to be honest?  I was inspired to do this post after seeing the hilarious before & after pictures here - I'm not sure who did these originally, but I owe them for a lot of laughs.

I had WAY too much fun doing these.  Someone should have been taping me giggling like an idiot while trying to come up with witty sentences in Photoshop.

In any case, I thought it had been far too long since I'd done something similar to my popular "Pinterest Modifications" post, so without further ado, here's my take on a few popular articles and products we've seen over the years...


Alternative caption "9 foods that, just like everything else on Earth, contain chemicals."


"Eat this, not that" potentially an experiment in "how many books can you sell off of one concept?"


Please pay close attention to my pro-level Photoshop skills here.


Any takers on how many VS models have done this workout?


God I hate slideshows.


Other products used: going back in time before having children, eating less, moving more.


I mean this could be any exercise DVD / magazine headline / program promotion really.

And this last one is a little off-topic, but this was my theory for why Cosmo keeps talking about sex when any sane sex-having female would probably find those articles a tad ridiculous:


I know this because I have experience being an 11 year-old girl.